29 January 2010

† Don't Drink & Drive: How To Deliver The Message †

It doesn't matter whether you're an acute or a chronic drinker, alcoholism will affect the health of the consumers without fail. Being drunk is one of the immediate effects of drinking alcohol and is one of the top killers that causes motor-vehicle accidents. So how are the alcohol companies going to deliver the message of 'please drink responsibly'?

This is definitely a smart way of delivering the message by printing a graphic on the bottle cap of the alcohol drinks. When the bottle is opened, the graphic of the car appears to be distorted and it kinda remind the drinkers that car accident may happen if they drink and drive.

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